Nonprofit Branding: Fundraisers, Meet Your Huge New Market

iStock_000008107569SmallThe era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. Big intent. And they have philanthropic decision-power.  Today women offer nonprofits much money. Their own money! And they offer much more! As one national leader explained”Unlike their male counterparts, women don’t want a date. They want a relationship.” So savvy fundraisers are moving women to center stage. Meet your newest source of big revenue. Learn what has changed and what women expect in return for their support.

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