Your supporters love Limited Edition Branding Items. So do pubradio station managers. Most of them.
So, when Wait Wait, Don’t Tell Me was rolling out, NPR asked us to make one of these for each station manager in the nation.
Instead of treasuring his collector’s edition Bobblehead, one guy went eBay! You won’t believe how much he got for an official, limited edition Carl.
Makes us think the last two pair of Car Talk’s iconic Fuzzy Dice (recently discovered in our warehouse) are worth thousands. So we did a blog post about them, too. Funny story – different marketing lesson….